Supply Chain Logic.
Growth Code.
E-commerce is not a creative contest. It’s a math problem.
I help Shopify brands fix their unit economics and engineer higher profits.
Free Tools
Stop scaling loss. Calculate your True Break-Even ROAS including Stripe fees & shipping.
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Engineering
From Profit Audits to custom Core Web Vitals optimization. I build code that converts.
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Insights
Read my analysis on the “Silent Killers” of e-commerce profit. No fluff, just math.
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Why “WeftWarps”?
In weaving, the Warp holds the tension. The Weft creates the pattern.
Most agencies only care about the pattern (Ad Creatives, Colors, Logos).
I fix the Warp (Tracking, Logistics, Profit Margins, Code).
If your Warp is loose, your beautiful pattern will fall apart. That is why I don’t sell “Marketing”. I sell Structure.
Latest Intelligence
The $500k Mistake: Why Most Shopify Stores Calculate Profit Wrong
I audited 50+ stores. The #1 killer isn’t bad ads. It’s bad math. Learn about the “Silent Killers” eating your margin…
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